马克瑞登在《猜火车》说过一句话：“时代在变，音乐也在变...”。从舞厅到迪厅，从迪厅到Live，再到各种电音节，在时代的巨轮上，青年人从乡村跳到摇滚，摇滚跳到迪斯科，最后沉溺在电音的茫茫大海里。Mark Ridden said in "Guessing the Train": "The times are changing, and the music is changing...". From dance halls to discos, from discos to Live, to various electronic syllables, in the great wheel of the times, young people jumped from country to rock, rock to disco, and finally indulged in the vast sea of electronic music.
从2010年开始，大量资本涌入电子音乐市场，很多大型电音节被引入国内，但一般都是通过高价购买国外音乐节版权或是邀请国外DJ来实现演出，播放的音乐类型一般也是主流的EDM电子舞曲。也是继那以后，大部分国内电子音乐圈开始粗放生长，从文化“分享者”的身份，逐渐变成盲目“搬运/拷贝者”。Since 2010, a large amount of capital has poured into the electronic music market, and many large-scale electronic music festivals have been introduced into the country, but they are generally realized by purchasing the copyright of foreign music festivals at high prices or inviting foreign DJs to achieve performances. The types of music played are generally mainstream EDM. Electronic dance music. Since then, most domestic electronic music circles have begun to grow extensively, from the identity of a cultural "sharer" to a blind "transporter/copyer".
WOO由此洞察到国内年轻人长期在音乐节和夜店文化下形成了对电音较为单一的审美和认知，希望通过自主研发的全国首创live全新模式的电音舞美呈现方式,和客户视角的全新互动玩法-“ Tāi 娱·Tài ℃ ”IP系列，以领航者的身份，引领中国电子音乐现场的国际化视野从“搬运”到“模仿”，再向合作、输出转变，完成一次新“进化”。WOO thus perceives that domestic young people have long formed a relatively single aesthetic and cognition of electronic music under the culture of music festivals and nightclubs, and hopes to use the self-developed national first live brand-new mode of electronic dance beauty presentation method, and customer perspective The new interactive gameplay-"Tāi Entertainment·Tài ℃" IP series, as a leader, leads the international vision of the Chinese electronic music scene from "handling" to "imitation", and then to cooperation and output, completing a new "evolution" ".
“ Tāi 娱·Tài ℃ ”IP系列是通过与A·LIFE厂牌及国际专业舞美灯光、视觉特效团队共同合作，经过数月研发和头脑风暴，联合打造全国首创视听殿堂级电音live演出，“ Tāi 娱·Tài ℃ ”IP系列将在本月陆续呈现给每一位玩家！The "Tāi Entertainment·Tài ℃" IP series is to jointly create the nation's first audio-visual hall-level live performance by cooperating with the A·LIFE label and the international professional stage lighting and visual effects team.
A·LIFE作为国内新兴音乐厂牌推出“A LIVE ALIFE : 现场 & 态度”的音乐概念，目的为了唤醒大家玩音乐的初衷，和寻回创作音乐的乐趣。As a new domestic music label, A·LIFE launched the music concept of "A LIVE ALIFE: Live & Attitude", with the purpose of awakening everyone's original intention of playing music and retrieving the joy of creating music.
▲ 以上嘉宾均为驻场艺人 ▲ 旗下毕业于中国音乐学院的爵士鼓手王展、专业sounds sampler-李艺、《即刻电音》《中国好声音》导师热推的prouducer-小飞象Areya ,三位艺人强强联手把各自的音乐融合在一起，联合出品“ Tāi 娱·Tài ℃ ”IP原创系列-Vol.01-“Subversion”，将音乐的多样化和包容性完美的呈现出来，塑造出不同的娱乐亮点，于3月19日成倍释放音乐影响力。The subordinate jazz drummer Wang Zhan who graduated from the China Conservatory of Music, the professional sounds sampler-Li Yi, the prouducer-Dumbo Areya, which is popular with the tutors of "Instant Electronic Music" and "The Voice of China", the three artists have joined forces to make their own music Together, they jointly produced the "Tāi Entertainment·Tài ℃" IP original series -Vol.01-"Subversion", which perfectly presents the diversity and inclusiveness of music, creates different entertainment highlights, and doubles the influence of music force.
“Subversion”是由三首单曲编合而成，两首Areya的原创单曲《我就是可以》、《dance all night》，一首经典英文歌曲《Do It Like a Dude》remaix，前两首单曲创作灵感源于小飞象Areya的生活，将音乐转变为纪录生活情感的“日记”，畅意宣泄。"Subversion" is composed of three singles, two original singles by Areya "I can" and "dance all night", a classic English song "Do It Like a Dude" remaix, the first two The creation of the single was inspired by Dumbo Areya's life, turning the music into a "diary" that records the emotions of life, freely venting. 当前浏览器不支持播放音乐或语音，请在微信或其他浏览器中播放 我就是可以飞象Areya - 我就是可以
When Dumbo Areya created the Glitch Hop-style song "I Can", it actually started in 2020 during the epidemic. After passing the boring time and playing QQ Speed, the kind of double achievement after being close to runaway and insisting on achieving success. A sense of inspiration flashes! Although the content of the lyrics can be based on a single sentence, the change in the melody makes the song more conflicting riots or joy from time to time. This kind of starting from the actual state of mind, not limited to the framework, to create some of their own, avant-garde works. Perhaps it is the main reason why Dumbo can move forward steadily from the "fast food era"!
Dance all night-Areya来自WOO Taizhou00:0002:48
让灵感飞一会，说不定一不小心就能高产！！小飞象3月12日新发行的原创单曲《Dance All Night》，将她从疫情时期保留下来对音乐和舞台的躁动、冲动和渴望作为她新单曲中的燃料。Hard音乐风格，想要冲破束缚，嗨个“三天三夜”不停歇的内心呐喊，不知不觉就能让人跟着摇头晃脑！！Let the inspiration fly for a while, maybe you can be productive if you are not careful! ! Dumbo’s new original single "Dance All Night" released on March 12, used her restlessness, impulse and desire for music and the stage that she had retained from the epidemic period as the fuel for her new single. Hard music style, want to break through the shackles, hey "three days and three nights" non-stop inner shouting, unknowingly can make people follow their heads and shake their heads! !
“Do It Like A Dude”这首歌的原唱来自英国流行女王Jessie J，通过霸气十足的歌词与性感有力的声音，表现出独立女性的魅力。作为2010年Jessie J的出道单曲一经推出就拿下英国单曲排行榜第二名， 想必很多人对这首歌曲太熟悉不过了，小飞象Areya在remix的过程中保留了歌曲中的力量与思考，并融入自己的个人特色及人声音轨，为我们带来了一版同样不容错过的《Do It Like A Dude 》！
The original singer of the song "Do It Like A Dude" comes from the British pop queen Jessie J. Through the domineering lyrics and sexy and powerful voice, it shows the charm of an independent woman. As the debut single of Jessie J in 2010, it won the second place in the UK singles chart once it was released. I think many people are too familiar with this song. The song is very powerful. With the addition of electronic elements, it is even more feminine. !
WOO通过用声光电联合打造的原创系列作品去刷新人们对于“音乐现场”的概念，感受电音live与DJ set带来的电音文化、精神和创作态度！The original series of works jointly created by sound and light refresh people's concept of "music scene", and feel the electro-sound culture, spirit and creative attitude brought by live set!
WOO通过对电子音乐内容产出的高要求和质量的把控，致力于打造成一个创作者和表演者互相合作的平台，从而生产出更多优质作品，让社会大众获得对电子音乐有更全面的认知，从真正意义上做到推广电子音乐文化。WOO is committed to creating a platform for creators and performers to cooperate with each other through the high requirements and quality control of the output of electronic music content, so as to produce more high-quality works, so that the public can obtain a more comprehensive understanding of electronic music. The cognition, in a true sense, promotes electronic music culture. 坚持有趣而不同，2021年国内电子音乐圈是时候应该来点新东西了！让来到现场的消费者自动地向优质的音乐内容靠拢，完成品味的转化，”WOO”不只是想要“有趣”，还要“质”的颠覆！！Persist in being interesting and different, it's time for the domestic electronic music circle to have something new in 2021! Let the consumers who come to the scene automatically move closer to high-quality music content and complete the transformation of taste. "WOO" not only wants to be "fun", but also "quality" subversion! !
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